Coaching & Mentoring

From Numbers to Conversations: How One CFO Transformed Sales Performance

When I first connected with this CFO, his focus was exactly where you’d expect—on the numbers. But behind those flatlining sales figures was something deeper: misalignment between leadership and the sales team.

Through our coaching sessions, we worked on more than just strategy. We built his confidence in having direct, productive conversations with his sales staff. We dug into what drives performance, how to set clearer expectations, and how to coach instead of correct.

The result? A leadership shift that empowered his team, boosted accountability, and unlocked stronger sales results across the board.

Because better conversations don’t just improve culture—they improve conversions.